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~isPartOf:"International small business journal"
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Peltier, James W.
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Schibrowsky, John A.
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Yushan Zhao
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Zhao, Yushan
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International small business journal
Journal of marketing education : JME
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
European journal of marketing : EJM
3
Journal of advertising research
3
International small business journal : researching entrepreneurship
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing intelligence & planning
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The journal of services marketing
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Technology adoption by small businesses: An exploratory study of the interrelationships of owner and environmental factors
Peltier, James W.
;
Zhao, Yushan
;
Schibrowsky, John A.
- In:
International small business journal
30
(
2012
)
4
,
pp. 406-432
Persistent link: https://www.econbiz.de/10009978597
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2
Understanding the Antecedents to the Adoption of CRM Technology by Small Retailers: Entrepreneurs vs Owner-managers
Peltier, James W.
;
Schibrowsky, John A.
;
Yushan Zhao
- In:
International small business journal
27
(
2009
)
3
,
pp. 307-336
Persistent link: https://www.econbiz.de/10008256181
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