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~isPartOf:"International sports marketing : principles and perspectives"
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Bühler, André W.
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Nufer, Gerd
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International sports marketing : principles and perspectives
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
8
Sportmanagement : SPM
7
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Nachspielzeit : die Schriftenreihe des Deutschen Instituts für Sportmarketing
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Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
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Reutlingen Working Papers on Marketing & Management
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Reutlinger Diskussionsbeiträge zu Marketing & Management
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Sportmanagement
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The Routledge companion to contemporary brand management
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1
International sports marketing : summary and outlook
Nufer, Gerd
;
Bühler, André W.
- In:
International sports marketing : principles and perspectives
,
(pp. 379-392)
.
2014
Persistent link: https://www.econbiz.de/10010246748
Saved in:
2
What corporate management can learn from sports
Nufer, Gerd
;
Bühler, André W.
- In:
International sports marketing : principles and perspectives
,
(pp. 357-377)
.
2014
Persistent link: https://www.econbiz.de/10010246749
Saved in:
3
Sports marketing in Western Europe
Nufer, Gerd
;
Bühler, André W.
- In:
International sports marketing : principles and perspectives
,
(pp. 111-135)
.
2014
Persistent link: https://www.econbiz.de/10010246759
Saved in:
4
Marketing in sports
Bühler, André W.
;
Nufer, Gerd
- In:
International sports marketing : principles and perspectives
,
(pp. 21-53)
.
2014
Persistent link: https://www.econbiz.de/10010246764
Saved in:
5
International sports marketing : introduction and perspectives
Bühler, André W.
;
Nufer, Gerd
- In:
International sports marketing : principles and perspectives
,
(pp. 3-20)
.
2014
Persistent link: https://www.econbiz.de/10010246771
Saved in:
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