//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International studies of management and organization"
~language:"eng"
~language:"nor"
~person:"Bang, Nguyen"
~subject:"Consumer behaviour"
~subject:"Kapitaleinkommen"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Kapitaleinkommen
Corporate reputation
5
Firmenimage
5
Brand management
4
Markenführung
4
Brand architecture
3
Markenarchitektur
3
Corporate culture
2
Unternehmenskultur
2
organization management
2
Brand
1
Brand image
1
Corporate Social Responsibility
1
Corporate branding
1
Corporate social responsibility
1
Konsumentenverhalten
1
Markenartikel
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Pharmaceutical industry
1
Pharmaindustrie
1
Product differentiation
1
Produktdifferenzierung
1
Public relations
1
Reputation
1
Stakeholder
1
Strategic management
1
Strategisches Management
1
Taiwan
1
brand differentiation
1
brand positioning
1
brand segmentation
1
branding
1
corporate brands
1
corporate identity
1
impression management
1
pharmaceutical industry
1
strategic management
1
Öffentlichkeitsarbeit
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Language
All
English
Norwegian
Author
All
Bang, Nguyen
Melewar, T. C.
2
Ali, Raza
1
Chen, Chen-Chu Matilda
1
Dennis, Charles
1
Garry, Tony
1
Harwood, Tracy
1
Jin, Zhongqi
1
Kreziak, Dominique
1
Morrongiello, Caroline
1
N’Goala, Gilles
1
Pace, Stefano
1
Rotfeld, Herbert Jack
1
Wu, Kailin
1
Öberg, Christina
1
more ...
less ...
Published in...
All
International studies of management and organization
The marketing review
4
Asia-Pacific journal of business administration
3
Journal of business research : JBR
3
Marketing intelligence & planning
3
International journal of hospitality management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Business process management journal
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of global marketing
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->