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~isPartOf:"International studies of management and organization"
~person:"Albers, Sönke"
~person:"Melewar, T. C."
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Albers, Sönke
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International studies of management and organization
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Building corporate identity, image and reputation in the digital era
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Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
2
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
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