//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International studies of management and organization"
~subject:"Firmenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product image"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Brand image
2
Consumer behaviour
2
Corporate reputation
2
Konsumentenverhalten
2
Markenimage
2
Brand
1
Brand management
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Markenartikel
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Pharmaceutical industry
1
Pharmaindustrie
1
Product design
1
Product differentiation
1
Produktdifferenzierung
1
Produktgestaltung
1
Reputation
1
Reputation,
1
Sustainable product
1
Taiwan
1
brand differentiation
1
brand positioning
1
brand segmentation
1
pharmaceutical industry
1
product attributes
1
product design
1
sustainability
1
Öko-Produkt
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bang, Nguyen
1
Chen, Chen-Chu Matilda
1
Dennis, Charles
1
Garry, Tony
1
Harwood, Tracy
1
Melewar, T. C.
1
Published in...
All
International studies of management and organization
Journal of business research : JBR
20
Journal of retailing and consumer services
15
The journal of brand management : an international journal
12
Journal of business ethics : JOBE
10
The journal of product & brand management
10
Corporate reputation review : an international journal
9
Journal of travel and tourism marketing
8
Marketing intelligence & planning
7
Asia Pacific journal of marketing and logistics
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Corporate communications : an international journal
4
International journal of hospitality management
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
Corporate reputation review
3
Economic research
3
European journal of marketing : EJM
3
International journal of contemporary hospitality management
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International marketing review
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of marketing communications
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Tourism management : research, policies, practice
3
Chinese management studies
2
Contemporary economics
2
Emerging Markets Journal : EMAJ
2
European research studies
2
Gabler Edition Wissenschaft
2
Global business & economics review
2
Human resource management
2
International journal of business
2
International journal of economics and finance
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International journal of retail and distribution management
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
2
Exploring consumer associations between corporate reputation, corporate sustainability, and product attributes within utilitarian market contexts
Garry, Tony
;
Harwood, Tracy
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 258-275
Persistent link: https://www.econbiz.de/10011734539
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->