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~isPartOf:"Internationalisierung von Vertrieb und Handel"
~isPartOf:"Journal of international consumer marketing"
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International marketing
42
Internationales Marketing
42
Consumer behaviour
24
Konsumentenverhalten
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Brand management
12
Markenführung
12
Brand image
11
Markenimage
11
Cultural identity
9
Kulturelle Identität
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Designation of origin
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Globalisierung
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Globalization
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Herkunftsbezeichnung
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Multinationales Unternehmen
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Transnational corporation
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Welt
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Deutschland
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National culture
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Comparison
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Consumer goods marketing
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International market entry
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International marketing research
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Internationaler Markteintritt
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Internet marketing
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Konsumgütermarketing
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Markenartikel
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Measurement
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Online retailing
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Online-Handel
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Online-Marketing
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Huff, Lenard C.
2
Manrai, Ajay K.
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Tsai, Wanhsiu Sunny
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Aarts, Pieter
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Agnihotri, Arpita
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Internationalisierung von Vertrieb und Handel
Journal of international consumer marketing
International marketing review
132
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Europäische Hochschulschriften / 5
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
40
Advances in international marketing
39
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
International journal of business and globalisation : IJBG
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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ECONIS (ZBW)
42
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41
Internationalisierung von Multi-Channel-Vertriebssystemen - Sondierungen im Spannungsfeld zwischen Kundenorientierung und Profitabilität
Meyer, Anton
;
Kantsperger, Roland
;
Rosier, Markus
- In:
Internationalisierung von Vertrieb und Handel
,
(pp. 245-263)
.
2004
Persistent link: https://www.econbiz.de/10002106413
Saved in:
42
Internationale Controlled Distribution - Internationalisierung des Vertriebs von Herstellern durch vertikale Kooperationssysteme mit dem Handel
Zentes, Joachim
;
Morschett, Dirk
;
Schramm-Klein, Hanna
- In:
Internationalisierung von Vertrieb und Handel
,
(pp. 281-302)
.
2004
Persistent link: https://www.econbiz.de/10002106419
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