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~isPartOf:"Internationalisierung von Vertrieb und Handel"
~subject:"Beziehungsmarketing"
~subject:"Cultural identity"
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Beziehungsmarketing
Cultural identity
International marketing
9
Internationales Marketing
9
Deutschland
3
Germany
3
International market entry
3
Internationaler Markteintritt
3
Consumer goods industry
2
Handel
2
Konsumgüterindustrie
2
Lieferantenmanagement
2
Physical distribution
2
Relationship marketing
2
Supplier relationship management
2
Trade
2
Vertrieb
2
Welt
2
World
2
Ausländische Tochtergesellschaft
1
Brand management
1
Communication
1
Comparison
1
Competitive strategy
1
Consumer behaviour
1
Consumer goods marketing
1
Consumer products distribution
1
Corporate reputation
1
Distribution channel
1
E-commerce
1
EU countries
1
EU-Staaten
1
Efficient Consumer Response
1
Efficient consumer response
1
Electronic Commerce
1
Firmenimage
1
Foreign subsidiary
1
France
1
Frankreich
1
Globalisierung
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German
3
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Angerer, Thomas
1
Foscht, Thomas
1
Kantsperger, Roland
1
Meyer, Anton
1
Purper, Guido
1
Rosier, Markus
1
Swoboda, Bernhard
1
Weinberg, Peter
1
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Internationalisierung von Vertrieb und Handel
International marketing review
26
Journal of international marketing
25
Journal of business research : JBR
17
Journal of global marketing
15
Handbook of research on international advertising
8
Journal of international consumer marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International business review : the official journal of the European International Business Academy
6
SpringerLink / Bücher
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The journal of business & industrial marketing
4
Cross-cultural and critical perspectives on brands
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of export marketing
3
International journal of management and economics
3
Journal of international trade & commerce
3
Journal of promotion management : JPM
3
Marketing management : a cultural perspective
3
Qualitative market research : an international journal
3
The journal of brand management : an international journal
3
The journal of services marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Advances in business marketing and purchasing
2
Asia Pacific journal of marketing and logistics
2
Best practices in international marketing
2
Beyond Hofstede : culture frameworks for global marketing and management
2
Contributions to Management Science
2
Deep knowledge of B2B relationships within and across borders
2
European journal of international management : EJIM
2
European journal of marketing : EJM
2
European research studies
2
Handbook of brand relationships
2
Handbook on cross-cultural marketing
2
Internal marketing : directions for management
2
International journal of advertising : the review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of business-to-business marketing
2
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ECONIS (ZBW)
3
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1
Die Einkaufsmotive der Konsumenten aus kultureller Perspektive - empirische Ergebnisse eines deutsch-französischen Vergleichs
Weinberg, Peter
;
Purper, Guido
- In:
Internationalisierung von Vertrieb und Handel
,
(pp. 135 - 151)
.
2004
Persistent link: https://www.econbiz.de/10014555103
Saved in:
2
Interaktives Szene-Beziehungsmanagement als Ansatz zur Internationalisierung - konzeptionelle Überlegungen und empirische Befunde
Foscht, Thomas
;
Angerer, Thomas
;
Swoboda, Bernhard
- In:
Internationalisierung von Vertrieb und Handel
,
(pp. 153 - 167)
.
2004
Persistent link: https://www.econbiz.de/10014555104
Saved in:
3
Internationalisierung von Multi-Channel-Vertriebssystemen - Sondierungen im Spannungsfeld zwischen Kundenorientierung und Profitabilität
Meyer, Anton
;
Kantsperger, Roland
;
Rosier, Markus
- In:
Internationalisierung von Vertrieb und Handel
,
(pp. 245 - 263)
.
2004
Persistent link: https://www.econbiz.de/10014555108
Saved in:
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