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~isPartOf:"Internationalisierung von Vertrieb und Handel"
~subject:"Cultural identity"
~subject:"Efficient Consumer Response"
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Cultural identity
Efficient Consumer Response
International marketing
9
Internationales Marketing
9
Deutschland
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Germany
3
International market entry
3
Internationaler Markteintritt
3
Beziehungsmarketing
2
Consumer goods industry
2
Handel
2
Konsumgüterindustrie
2
Lieferantenmanagement
2
Physical distribution
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Relationship marketing
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Supplier relationship management
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Trade
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Vertrieb
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Welt
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World
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Ausländische Tochtergesellschaft
1
Brand management
1
Communication
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Competitive strategy
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Consumer behaviour
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Consumer goods marketing
1
Consumer products distribution
1
Corporate reputation
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E-commerce
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EU countries
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EU-Staaten
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Efficient consumer response
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German
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Belz, Christian
1
Purper, Guido
1
Schmitz, Christian
1
Weinberg, Peter
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Internationalisierung von Vertrieb und Handel
International marketing review
19
Journal of business research : JBR
15
Journal of global marketing
14
Journal of international marketing
10
Handbook of research on international advertising
8
Journal of international consumer marketing
8
SpringerLink / Bücher
4
Cross-cultural and critical perspectives on brands
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of export marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Marketing management : a cultural perspective
3
Qualitative market research : an international journal
3
The journal of brand management : an international journal
3
AMS review : official publication of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
2
Beyond Hofstede : culture frameworks for global marketing and management
2
European journal of international management : EJIM
2
European journal of marketing : EJM
2
Handbook of brand relationships
2
Handbook on cross-cultural marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the review of marketing communications
2
International journal of management and economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of marketing communications
2
Journal of marketing research : JMR
2
Journal of promotion management : innovations in planning and applied research
2
Planung & Analyse / Special English edition Market research : Zeitschrift für Marktforschung und Marketing
2
The journal of services marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Anxieties and management responses in international business
1
Applied marketing science / Angewandte Marketingforschung
1
Arts marketing : an international journal ; AM
1
Aspekte internationaler und interkultureller Umfragen
1
Berichte aus der Betriebswirtschaft
1
Best practices in international marketing
1
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ECONIS (ZBW)
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Die Einkaufsmotive der Konsumenten aus kultureller Perspektive - empirische Ergebnisse eines deutsch-französischen Vergleichs
Weinberg, Peter
;
Purper, Guido
- In:
Internationalisierung von Vertrieb und Handel
,
(pp. 135 - 151)
.
2004
Persistent link: https://www.econbiz.de/10014555103
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2
Vertriebsgesellschaften als interne Kunden internationaler Konsumgüterhersteller
Belz, Christian
- In:
Internationalisierung von Vertrieb und Handel
,
(pp. 223 - 243)
.
2004
Persistent link: https://www.econbiz.de/10014555107
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