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~isPartOf:"Internationalisierung von Vertrieb und Handel"
~subject:"Cultural identity"
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Internationalisierung von Vertrieb und Handel
International marketing review
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The journal of services marketing
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Analyzing the cultural diversity of consumers in the global marketplace
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Die Einkaufsmotive der Konsumenten aus kultureller Perspektive - empirische Ergebnisse eines deutsch-französischen Vergleichs
Weinberg, Peter
;
Purper, Guido
- In:
Internationalisierung von Vertrieb und Handel
,
(pp. 135-151)
.
2004
Persistent link: https://www.econbiz.de/10002106318
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