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~isPartOf:"Internet advertising : theory and research"
~isPartOf:"Journal of advertising research"
~person:"Hung, Kineta H."
~subject:"USA"
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Internet advertising : theory and research
Journal of advertising research
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The influence of eWOM on virtual consumer communities : social capital, consumer learning, and behavioral outcomes
Hung, Kineta H.
;
Li, Stella Yiyan
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 485-495
Persistent link: https://www.econbiz.de/10003614532
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