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~isPartOf:"Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings"
~subject:"Konsumentenverhalten"
~subject:"Theory"
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Advertising planning
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
Journal of marketing communications
5
Faculty & research / Insead : working paper series
4
UTB / Betriebswirtschaftslehre
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Journal of advertising research
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European journal of operational research : EJOR
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Grundwissen der Ökonomik / Betriebswirtschaftslehre
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Handbuch der Marktforschung
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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International advertising and communication : current insights and empirical findings
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
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Journal of marketing research : JMR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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SpringerLink / Bücher
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The American economic review
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The journal of industrial economics
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AGMA-Forschungsberichte
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Advances in applied microeconomics : a research annual
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Advances in information systems and management science
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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American journal of agricultural economics
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Applied economics
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Asia Pacific journal of marketing and logistics
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Basler Schriften zum Marketing
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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CEMFI working paper
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
DUV / Wirtschaftswissenschaft
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DUV: Wirtschaftswissenschaft
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Maintaining equilibria during exploration in sponsored search auctions
Wortmann, Jennifer
;
Vorobeychik, Yevgeniy
;
Li, Lihong
; …
- In:
Internet and network economics : third international …
,
(pp. 119-130)
.
2007
Persistent link: https://www.econbiz.de/10003648640
Saved in:
2
Public advertisement broker markets
Sarma, Atish Das
;
Chakrabarty, Deeparnab
;
Gollapudi, …
- In:
Internet and network economics : third international …
,
(pp. 558-563)
.
2007
Persistent link: https://www.econbiz.de/10003649712
Saved in:
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