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~isPartOf:"Inventi impact: retailing & consumer services"
~isPartOf:"Journal of business research : JBR"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
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Online-Marketing
Relationship marketing
Distribution channel
64
Vertriebsweg
64
Consumer behaviour
29
Konsumentenverhalten
29
Einzelhandel
23
Retail trade
23
Beziehungsmarketing
20
Online retailing
18
Online-Handel
18
E-commerce
17
Electronic Commerce
17
Lieferantenmanagement
12
Supplier relationship management
12
Internet marketing
11
Marketing management
10
Marketingmanagement
10
Customer satisfaction
6
Kundenzufriedenheit
6
Preismanagement
6
Pricing strategy
6
Game theory
5
Spieltheorie
5
Advertising
4
Competitive advantage
4
Gerechtigkeit
4
Justice
4
Marketing channel
4
Social relations
4
Soziale Beziehungen
4
Werbung
4
Wettbewerbsvorteil
4
B-to-B-Marketing
3
Brand image
3
Brand management
3
Business-to-business marketing
3
China
3
Competition
3
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27
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Choi, Jeonghye
2
Acquila-Natale, Emiliano
1
Alavi, Sascha
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Banerjee, Somnath
1
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1
Berkman, Zafer Kamil
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1
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Inventi impact: retailing & consumer services
Journal of business research : JBR
Journal of retailing and consumer services
32
Journal of retailing
18
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing channels : ... distribution systems, strategy, and management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of retail & distribution management
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
The international review of retail, distribution and consumer research
7
International journal of electronic marketing and retailing : IJEMR
6
Journal of marketing research : JMR
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
The journal of business & industrial marketing
6
Asia Pacific journal of marketing and logistics
5
European journal of operational research : EJOR
5
International journal of retail and distribution management
5
Journal of marketing
5
Marketing intelligence & planning
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
5
Handbuch Multi-Channel-Marketing
4
International journal of production economics
4
Journal of service research : JSR
4
Journal of the Academy of Marketing Science
4
SpringerLink / Bücher
4
Cogent business & management
3
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
3
International journal of electronic commerce : IJEC
3
International journal of production research
3
International journal of services technology and management
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing channels : distribution systems, strategy, and management
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of strategic marketing
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
Service business
3
The journal of applied business research
3
The service industries journal
3
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ECONIS (ZBW)
27
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21
Influence of functional conflicts on marketing capability in channel relationships
Tang, Thuong Phat
;
Fu, Xiaorong
;
Xie, Qinghong
- In:
Journal of business research : JBR
78
(
2017
),
pp. 252-260
Persistent link: https://www.econbiz.de/10011736340
Saved in:
22
Causal recipes for customer loyalty to travel agencies : differences between online and offline customers
Silva, Graça Miranda
;
Gonc̦alves, Helena Martins
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5512-5518
Persistent link: https://www.econbiz.de/10011590571
Saved in:
23
The impact of guanxi positioning on the quality of manufacturer-retailer channel relationships : evidence from Taiwanese SMEs
Wu, Wen Kuei
;
Chiu, Singa Wang
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3398-3405
Persistent link: https://www.econbiz.de/10011514811
Saved in:
24
Information asymmetry, pricing strategy and firm's performance in the retailer- multi-channel manufacturer supply chain
Yan, Ruiliang
;
Pei, Zhi
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 377-384
Persistent link: https://www.econbiz.de/10008859029
Saved in:
25
Antecedents of retailer loyalty : simultaneously investigating channel push and consumer pull effects
Chiou, Jyh-shen
;
Wu, Lei-yu
;
Chuang, Min-chieh
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 431-438
Persistent link: https://www.econbiz.de/10003962311
Saved in:
26
Cross-cultural study of channel relationship factors : antecedents of satisfaction in a retail setting ; a commentary essay
Kale, Sudhir H.
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 439-441
Persistent link: https://www.econbiz.de/10003962314
Saved in:
27
What induces online loyalty? : online versus offline brand images
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 557-564
Persistent link: https://www.econbiz.de/10003846909
Saved in:
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