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~isPartOf:"Inventi impact: retailing & consumer services"
~source:"econis"
~subject:"Athletes"
~subject:"Markenimage"
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Markenimage
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Dissanayake D. M. R.
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Inventi impact: retailing & consumer services
Journal of business research : JBR
15
International journal of sports marketing & sponsorship
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Psychology & marketing
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The journal of product & brand management
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International journal of sport management and marketing : IJSMM
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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The journal of brand management : an international journal
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Young consumers : insight and ideas for responsible marketers
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing letters : a journal of research in marketing
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Organizations and markets in emerging economies
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International journal of internet marketing and advertising : IJIMA
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Journal of Islamic marketing
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Journal of marketing theory and practice : JMTP
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Journal of sports economics
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Journal of strategic marketing
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Pakistan journal of commerce and social sciences
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SpringerLink / Bücher
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Consumer-brand association : determinants of consumer bank switching intention, case of the Gambia retail banking sector
Ceesay, Lamin B.
- In:
Inventi impact: retailing & consumer services
(
2018
)
2
,
pp. 105-112
Persistent link: https://www.econbiz.de/10012130300
Saved in:
2
The impact of perceived effectiveness of celebrity endorsement on perceived brand personality
Dissanayake D. M. R.
;
Weerasiri R. A. S.
- In:
Inventi impact: retailing & consumer services
(
2018
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10012145741
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