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~isPartOf:"Italian journal of marketing : ITJM"
~person:"Amatulli, Cesare"
~person:"Ozuem, Wilson"
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Italian journal of marketing : ITJM
Computer-mediated marketing strategies : social media and online brand communities
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Journal of retailing and consumer services
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Developing successful global strategies for marketing luxury brands
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European journal of marketing : EJM
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on IoT, digital transformation, and the future of global marketing
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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International journal of electronic marketing and retailing : IJEMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
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Journal of business research : JBR
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Journal of fashion marketing and management
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Palgrave Advances in Luxury
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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Measuring internalized versus externalized luxury consumption motivations and consumers' segmentation
Guido, Gianluigi
;
Amatulli, Cesare
;
Peluso, Alessandro M.
; …
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10012237290
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