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~isPartOf:"JMM : the international journal on media management"
~isPartOf:"Journal of media business studies"
~subject:"Fernsehwerbung"
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JMM : the international journal on media management
Journal of media business studies
Journal of advertising research
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The journal of media economics
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Young consumers : insight and ideas for responsible marketers
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Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
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55plus Marketing : Zukunftsmarkt Senioren
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Rendite ohne gesellschaftliche Dividende? : die Ökonomisierung des Rundfunks und ihre Folgen ; Dokumentation des DLM-Symposiums vom März 2008 in Berlin
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Revisiting quality television : audience perceptions
Bayo-Moriones, Alberto
;
Etayo, Cristina
; …
- In:
JMM : the international journal on media management
20
(
2018
)
3
,
pp. 193-215
Persistent link: https://www.econbiz.de/10011975613
Saved in:
2
The evolution of viewers' concerns and perceptions of television content quality
Artero, Juan P.
;
Etayo, Cristina
;
Sánchez-Tabernero, …
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011611227
Saved in:
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