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Search: subject_exact:"TV-Unterhaltung"
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JMM : the international journal on media management
Journal of promotion management : JPM
The journal of media economics
29
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
19
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
18
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
Journal of advertising research
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Zur Ökonomie der Unterhaltungsproduktion
12
Discussion paper / Centre for Economic Policy Research
11
Media-Perspektiven
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
NBER working paper series
8
Working paper / National Bureau of Economic Research, Inc.
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NBER Working Paper
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International journal of advertising : the quarterly review of marketing communications
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International journal of sport finance
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of sports economics
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Prometheus : critical studies in innovation
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SpringerLink / Bücher
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Discussion paper series / IZA
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
4
Handbook of research on transmedia storytelling, audience engagement, and business strategies
4
Journal of economic behavior & organization : JEBO
4
Kyklos : international review for social sciences
4
Schriften zur Rundfunkökonomie
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Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
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The American journal of economics and sociology
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Engaging consumers through branded entertainment and convergent media
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ECONIS (ZBW)
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1
Revisiting quality television : audience perceptions
Bayo-Moriones, Alberto
;
Etayo, Cristina
; …
- In:
JMM : the international journal on media management
20
(
2018
)
3
,
pp. 193-215
Persistent link: https://www.econbiz.de/10011975613
Saved in:
2
No more status quo! : Canadian web-series creators’ entrepreneurial motives through a contextualized "entrepreneuring as emancipation" framework
Zboralska, Emilia
- In:
JMM : the international journal on media management
19
(
2017
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10011696369
Saved in:
3
Funding contemporary children's television : how digital convergence encourages retro reboots
Potter, Anna
- In:
JMM : the international journal on media management
19
(
2017
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10011706509
Saved in:
4
Public service broadcasting, children’s television, and market failure : the case of the United Kingdom
Steemers, Jeanette
- In:
JMM : the international journal on media management
19
(
2017
)
4
,
pp. 298-314
Persistent link: https://www.econbiz.de/10011810309
Saved in:
5
Reconfiguring the "hits" : the new portrait of television program success in an era of big data
Kosterich, Allie
- In:
JMM : the international journal on media management
18
(
2016
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10011529118
Saved in:
6
Agenda-setting through the television programming schedule : an examination of Major League Baseball on Fox
Fortunato, John A.
- In:
JMM : the international journal on media management
18
(
2016
)
3/4
,
pp. 163-180
Persistent link: https://www.econbiz.de/10011649321
Saved in:
7
Windowed distribution strategies for substitutive television content : an audience-centric typology
Shay, Ronen
- In:
JMM : the international journal on media management
17
(
2015
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011432584
Saved in:
8
Product placement : the UK and the new rules
Shears, Peter
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10010343557
Saved in:
9
Audience behavior in the multi-screen "video-verse"
Phalen, Patricia F.
;
Ducey, Richard V.
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10009571070
Saved in:
10
The Athens exemplar : an Olympic promotion effort pays off for "the networks of NBC"
Newton, Gregory D.
;
Williams, Glenda C.
;
Eastman, Susan T.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003884529
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