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~isPartOf:"JMM : the international journal on media management"
~isPartOf:"The history of advertising"
~isPartOf:"Working paper"
~subject:"Fernsehen"
~subject:"Media industries"
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Fernsehen
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JMM : the international journal on media management
The history of advertising
Working paper
International journal of marketing : IJM ; formerly Der Markt
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Ekonomiska Samfundets tidskrift
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Breaking new ground in theory and practice
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Journal of marketing and consumer behaviour in emerging markets
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Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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The future of video platforms : key questions shaping the TV and video industry
Gimpel, Gregory
- In:
JMM : the international journal on media management
17
(
2015
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10011292777
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Who is the customer in the "Customer Value?" : inherent problems in the marketing of advertising media
Ots, Mart
- In:
JMM : the international journal on media management
11
(
2009
)
3/4
,
pp. 125-134
Persistent link: https://www.econbiz.de/10003926630
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