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~isPartOf:"JMM : the international journal on media management"
~isPartOf:"The history of advertising"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
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Advertising industry
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JMM : the international journal on media management
The history of advertising
Working paper / National Bureau of Economic Research, Inc.
Working paper
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
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ECONIS (ZBW)
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1
The future of video platforms : key questions shaping the TV and video industry
Gimpel, Gregory
- In:
JMM : the international journal on media management
17
(
2015
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10011292777
Saved in:
2
Economic factors underlying the unbundling of advertising agency services
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2008
Persistent link: https://www.econbiz.de/10003761095
Saved in:
3
The political economy of "truth-in-advertising" regulation during the progressive era
Hansen, Zeynep Kocabiyik
;
Busch, Marc L.
-
2006
Persistent link: https://www.econbiz.de/10003276486
Saved in:
4
Regulating advertisements : the case of smoking cessation products
Avery, Rosemary J.
;
Kenkel, Donald Scott
;
Lillard, Dean R.
-
2006
Persistent link: https://www.econbiz.de/10003287459
Saved in:
5
Scale and scope economies in the global advertising and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
-
2003
Persistent link: https://www.econbiz.de/10001795713
Saved in:
6
Who is the customer in the "Customer Value?" : inherent problems in the marketing of advertising media
Ots, Mart
- In:
JMM : the international journal on media management
11
(
2009
)
3/4
,
pp. 125-134
Persistent link: https://www.econbiz.de/10003926630
Saved in:
7
The media buying process: perceptions of media sales representatives
Bichard, Shannon L.
;
Chambers, Todd
;
Patwardhan, Padmini
- In:
JMM : the international journal on media management
9
(
2007
)
1
,
pp. 28-39
Persistent link: https://www.econbiz.de/10003465581
Saved in:
8
Beer market and advertising expenditures
Heimonen, Kari
;
Uusitalo, Outi
-
2006
Persistent link: https://www.econbiz.de/10003297142
Saved in:
9
Business success and businesses' beauty capital
Bosman, Ciska M.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000633181
Saved in:
10
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
-
1994
Persistent link: https://www.econbiz.de/10000904632
Saved in:
1
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