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~isPartOf:"JMM : the international journal on media management"
~person:"Reinares, Pedro"
~person:"Reinares, Ricardo"
~person:"Schweidel, David A."
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Advertising effects
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Reinares, Pedro
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JMM : the international journal on media management
Journal of advertising research
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Advertising in new formats and media : current research and implications for marketers
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Are the new forms of television advertising beneficial for the advertisers and the TV management? : a Spanish television advertising study
Reinares, Pedro
;
Reinares, Ricardo
- In:
JMM : the international journal on media management
15
(
2013
)
3
,
pp. 161-175
Persistent link: https://www.econbiz.de/10010200166
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