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~isPartOf:"JMM : the international journal on media management"
~subject:"Radio advertising"
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JMM : the international journal on media management
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Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
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Room to manoeuvre? : Globalization and policy convergence ; proceedings of a conference held at Queen's University 5 - 6 November 1998
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Radio's clutter conundrum : better memory for ads, worse attitudes toward stations
Potter, Robert F.
;
Callison, Coy
;
Chambers, Todd
; …
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 139-147
Persistent link: https://www.econbiz.de/10003789753
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