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Mobile Marketing
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Mobile marketing
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Brand management
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Customer analysis
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Internet
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Internet marketing
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Markenführung
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Bernecker, Michael
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Holland, Heinrich
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Lembke, Gerald
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
Digital advertising : theory and research
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of retailing and consumer services
14
Journal of business research : JBR
12
International journal of internet marketing and advertising : IJIMA
10
Journal of advertising research
10
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
6
Journal of marketing
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing research
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
3
Information age economy : mit 34 Tabellen
3
International journal of business information systems : IJBIS
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
3
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Digital-Brand-Management : Markenmanagement in Zeiten steigender Online-Marken
Lembke, Gerald
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2010/11
),
pp. 273-289
Persistent link: https://www.econbiz.de/10003950171
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2
Twittermania
Bernecker, Michael
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2010/11
),
pp. 293-307
Persistent link: https://www.econbiz.de/10003950173
Saved in:
3
Personalisierung der Ansprache im Internet
Holland, Heinrich
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2010/11
),
pp. 331-340
Persistent link: https://www.econbiz.de/10003950190
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