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~isPartOf:"Jahrbuch Seniorenmarketing"
~isPartOf:"Journal of marketing communications"
~subject:"Brand management"
~subject:"Target group"
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Brand management
Target group
Marketing management
107
Marketingmanagement
107
Consumer behaviour
34
Konsumentenverhalten
34
Advertising effects
18
Werbewirkung
18
Markenführung
16
Advertising
13
Werbung
13
Beziehungsmarketing
11
Brand image
11
Markenimage
11
Relationship marketing
11
Communication
10
Internet marketing
10
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integrated marketing communications
6
Brand
5
Cause-Related Marketing
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Cause-related marketing
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IMC
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Markenartikel
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integrated marketing communication
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Anabila, Peter
2
Biraghi, Silvia
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1
Baghi, Ilaria
1
Bajpai, Naval
1
Das, Enny
1
DelVecchio, Devon
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Engel, Ellen
1
Enslin, Carla
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1
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1
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1
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1
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1
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1
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1
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1
Loggerenberg, Marthinus J. C. van
1
Manohar, Sujatha
1
Meyer, Andreas
1
Moss, G. A.
1
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1
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1
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Jahrbuch Seniorenmarketing
Journal of marketing communications
Journal of business research : JBR
45
The journal of brand management : an international journal
45
The journal of product & brand management
33
European journal of marketing : EJM
22
Journal of strategic marketing
22
Journal of retailing and consumer services
21
SpringerLink / Bücher
18
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing management : MM
13
Springer eBook Collection
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of retailing
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
The marketing review
10
International journal of advertising : the review of marketing communications
9
International marketing review
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Business horizons
8
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Gabler Edition Wissenschaft
8
Journal of global marketing
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
International journal of internet marketing and advertising : IJIMA
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Marketing theory
7
Measuring and managing brands
7
Young consumers : insight and ideas for responsible marketers
7
International journal of consumer studies
6
International review on public and non-profit marketing
6
Journal of advertising research
6
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ECONIS (ZBW)
21
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1
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
2
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
3
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
4
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203473
Saved in:
5
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
Saved in:
6
How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
7
Brand resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
8
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
9
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
10
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
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