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~isPartOf:"Jahrbuch Seniorenmarketing"
~subject:"Alternde Bevölkerung"
~subject:"Consumer behaviour"
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Alternde Bevölkerung
Consumer behaviour
Elderly people
14
Ältere Menschen
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Zielgruppe
11
Deutschland
6
Germany
6
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Bundesarbeitsgemeinschaft der Senioren-Organisationen
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German
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Häusel, Hans-Georg
1
Kalbermatten, Urs
1
Neubauer, Erika
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Strauch, Hans-Joachim
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Wahl, Hans-Werner
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Jahrbuch Seniorenmarketing
NBER working paper series
25
Discussion paper series / IZA
21
International journal of consumer studies
21
NBER Working Paper
19
Working paper / National Bureau of Economic Research, Inc.
19
Journal of retailing and consumer services
17
Technological forecasting & social change : an international journal
12
National Bureau of Economic Research Conference Report
11
Psychology & marketing
11
Journal of business research : JBR
10
Journal of consumer behaviour : an international research review
9
Journal of fashion marketing and management
9
Journal of marketing management : MM
9
Working paper
9
International journal of hospitality management
8
The silver market phenomenon : marketing and innovation in the aging society
8
GLO discussion paper
7
The journal of services marketing
7
Health economics
6
Health marketing quarterly
6
International journal of retail & distribution management
6
International social security review
6
Journal of economic behavior & organization : JEBO
6
MEA discussion papers
6
Population and development review
6
SpringerLink / Bücher
6
The aging consumer : perspectives from psychology and marketing
6
The silver market phenomenon : business opportunities in an era of demographic change
6
A National Bureau of Economic Research conference report
5
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
5
CESifo working papers
5
Comparative economic research : Central and Eastern Europe
5
Discussion paper / Institute of Social and Economic Research
5
Economics letters
5
European research studies
5
Health economics review
5
International journal of social economics
5
Journal of health economics
5
Journal of travel and tourism marketing
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ECONIS (ZBW)
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1
Seniorenmarketing und Identität im Alter : Anforderungen und Chancen für anspruchsvolles Marketing
Kalbermatten, Urs
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 73-98
Persistent link: https://www.econbiz.de/10003714821
Saved in:
2
Neues Altern in sich verändernden Umwelten : natürliche Entwicklungen und Gestaltungsaufgaben
Wahl, Hans-Werner
- In:
Jahrbuch Seniorenmarketing
3.2008/09
(
2008
),
pp. 119-137
Persistent link: https://www.econbiz.de/10003714829
Saved in:
3
Brainsights : was das Senioren-Marketing von der Hirnforschung lernen kann
Häusel, Hans-Georg
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 139-154
Persistent link: https://www.econbiz.de/10003714831
Saved in:
4
Das neue Mittelalter : die Zukunft einer werberelevanten Zielgruppe
Strauch, Hans-Joachim
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 159-178
Persistent link: https://www.econbiz.de/10003714837
Saved in:
5
Senioren : eine Zielgruppe mit wachsendem Selbstbewusstsein
Neubauer, Erika
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 343-357
Persistent link: https://www.econbiz.de/10003714901
Saved in:
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