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~isPartOf:"Jahrbuch Seniorenmarketing"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Search: subject_exact:"Elderly people"
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Consumer behaviour
Elderly people
14
Ältere Menschen
14
Target group
11
Zielgruppe
11
Deutschland
6
Germany
6
Konsumentenverhalten
4
Aging population
3
Alternde Bevölkerung
3
Marketing management
3
Marketingmanagement
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Media usage
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Mediennutzung
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Gerontologie
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Gerontology
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Product design
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Produktgestaltung
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Age group
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Bevölkerungsentwicklung
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Book trade
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Brand image
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Bundesarbeitsgemeinschaft der Senioren-Organisationen
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Business model
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Demographic development
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Demographie
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Demography
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Deutsche Bahn AG
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Dienstleistungsmarketing
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Fernsehprogramm
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Fernsehwerbung
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Holiday behaviour
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Article
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Article in journal
Aufsatz in Zeitschrift
4
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German
4
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Häusel, Hans-Georg
1
Kalbermatten, Urs
1
Neubauer, Erika
1
Strauch, Hans-Joachim
1
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Jahrbuch Seniorenmarketing
International journal of consumer studies
17
Journal of retailing and consumer services
12
Journal of business research : JBR
6
Journal of marketing management : MM
6
Psychology & marketing
6
The journal of services marketing
6
International journal of hospitality management
5
Journal of fashion marketing and management
5
The international review of retail, distribution and consumer research
5
Health marketing quarterly
4
International journal of pharmaceutical and healthcare marketing : IJPHM
4
International journal of retail & distribution management
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of consumer behaviour : an international research review
4
Journal of travel and tourism marketing
4
Marketing letters : a journal of research in marketing
4
European journal of marketing
3
International journal of contemporary hospitality management
3
Journal of advertising research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Technological forecasting & social change : an international journal
3
Asia Pacific journal of marketing and logistics
2
Atlantic economic journal : AEJ
2
Cogent business & management
2
Economic and environmental studies : a journal for sustainable development ; E&ES
2
Economics letters
2
Folia oeconomica Stetinensia : FOS
2
Food policy : economics planning and politics of food and agriculture
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of organizational change management
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service research : JSR
2
Journal of strategic marketing
2
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ECONIS (ZBW)
4
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1
Seniorenmarketing und Identität im Alter : Anforderungen und Chancen für anspruchsvolles Marketing
Kalbermatten, Urs
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 73-98
Persistent link: https://www.econbiz.de/10003714821
Saved in:
2
Brainsights : was das Senioren-Marketing von der Hirnforschung lernen kann
Häusel, Hans-Georg
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 139-154
Persistent link: https://www.econbiz.de/10003714831
Saved in:
3
Das neue Mittelalter : die Zukunft einer werberelevanten Zielgruppe
Strauch, Hans-Joachim
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 159-178
Persistent link: https://www.econbiz.de/10003714837
Saved in:
4
Senioren : eine Zielgruppe mit wachsendem Selbstbewusstsein
Neubauer, Erika
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 343-357
Persistent link: https://www.econbiz.de/10003714901
Saved in:
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