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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing research : JMR"
~person:"St. Davčik, Nebojša"
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Marketing management
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Marketingmanagement
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Firm performance
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Unternehmenserfolg
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Aktienmarkt
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Brand equity
1
Brand image
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Brand management
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Resource advantage theory (RAT)
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Ressourcenorientierter Ansatz
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SME
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St. Davčik, Nebojša
Ko, Eunju
8
Laroche, Michel
6
Kim, Kyung Hoon
4
Sharma, Piyush
4
Sivakumar, K.
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Zhou, Kevin Zheng
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Balmer, John M.T.
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Baumgarth, Carsten
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Boso, Nathaniel
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Boyd, D. Eric
2
Brodie, Roderick J.
2
Calantone, Roger J.
2
Cardinali, Silvio
2
Carrigan, Marylyn
2
Cuomo, Maria Teresa
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Dhar, Ravi
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Eliashberg, Jehoshua
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Felix, Reto
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Festa, Giuseppe
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Foltean, Florin Sabin
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Javalgi, Rajshekhar G.
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of business research : JBR
Journal of marketing research : JMR
European journal of marketing : EJM
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
St. Davčik, Nebojša
;
Cardinali, Silvio
;
Sharma, Piyush
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 650-660
Persistent link: https://www.econbiz.de/10012494523
Saved in:
2
Marketing resources, performance, and competitive advantage : a review and future research directions
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5547-5552
Persistent link: https://www.econbiz.de/10011597350
Saved in:
3
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush
;
St. Davčik, Nebojša
;
Pillai, Kishore …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
Saved in:
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