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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Markenimage"
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Search: subject:"Marketingmanagement"
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Markenimage
Marketing management
401
Marketingmanagement
401
Consumer behaviour
85
Konsumentenverhalten
85
Firm performance
57
Unternehmenserfolg
57
Marketing
56
Relationship marketing
55
Beziehungsmarketing
54
Brand management
49
Markenführung
49
Market orientation
38
Brand image
37
Strategic management
31
Strategisches Management
31
Innovation
30
Competitive advantage
26
Internet marketing
26
Online-Marketing
26
USA
26
United States
26
Wettbewerbsvorteil
26
Theorie
25
Theory
25
International marketing
24
Internationales Marketing
24
Business start-up
23
KMU
23
SME
23
Unternehmensgründung
23
Social Web
22
Social web
22
Brand
20
Resource-based view
20
Ressourcenorientierter Ansatz
20
Markenartikel
19
Entrepreneurship
18
Entrepreneurship approach
18
Lieferantenmanagement
18
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35
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Kim, Kyung Hoon
2
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Akhtar, Pervaiz
1
Alvarez-Milán, Agarzelim
1
Ataman, M. Berk
1
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1
Avraham, Eli
1
Barnier, Virginie de
1
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1
Boronczyk, Felix
1
Brasel, S. Adam
1
Breuer, Christoph
1
Cai, Yuanyuan
1
Cambier, Fanny
1
Carnevale, Marina
1
Chan, Eugene Y.
1
Chen, Hao
1
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1
Cristofaro, Matteo
1
Davcik, Nebojsa S.
1
Davvetas, Vasileios
1
Faria, Rita Tamagnini
1
Faroque, Anisur Rahman
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Felix, Reto
1
Foroudi, Pantea
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Franke, Nikolaus
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1
Hinsch, Christian
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Huang, Rong
1
Jeon, Byung Joo
1
Jewell, Robert D.
1
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of business research : JBR
Journal of marketing research : JMR
The journal of product & brand management
23
The journal of brand management : an international journal
16
European journal of marketing : EJM
15
Journal of marketing communications
11
Journal of the Academy of Marketing Science
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of marketing
9
Journal of marketing management : MM
9
Journal of strategic marketing
8
Cogent business & management
7
Journal of retailing and consumer services
6
The marketing review
6
International journal of internet marketing and advertising : IJIMA
5
International marketing review
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
European research studies
4
Journal of fashion marketing and management
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Marketing intelligence & planning
4
The journal of asset management
4
EuroMed journal of business
3
European journal of marketing
3
Gabler Edition Wissenschaft / Innovatives Markenmanagement
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
SpringerLink / Bücher
3
The IUP journal of brand management : IJBRM
3
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ECONIS (ZBW)
37
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1
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
2
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
3
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
4
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
5
From brand control to brand co-creation : an integrated framework of brand paradigms and emerging brand perspectives
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Journal of business research : JBR
152
(
2022
),
pp. 372-386
Persistent link: https://www.econbiz.de/10013493992
Saved in:
6
Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.
;
Northey, Gavin
- In:
Journal of business research : JBR
132
(
2021
),
pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
Saved in:
7
Brand orientation : conceptual extension, scale development and validation
Piha, Lamprini
;
Papadas, Karolos
;
Davvetas, Vasileios
- In:
Journal of business research : JBR
134
(
2021
),
pp. 203-222
Persistent link: https://www.econbiz.de/10012643741
Saved in:
8
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
9
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
10
Can brand sharing change consumers' brand attitudes? : the roles of agency-communion orientation and message length
Lu, Yue
;
Xie, Ninghui
;
Yang, Defeng
;
Lei, Xi
- In:
Journal of business research : JBR
128
(
2021
),
pp. 350-359
Persistent link: https://www.econbiz.de/10012494462
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