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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of marketing"
~isPartOf:"Psychology & marketing"
~person:"MacInnis, Deborah J."
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of marketing
Psychology & marketing
Advertising and Consumer Psychology
1
Brand management ; Vol. 1
1
Measuring and managing brands
1
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Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
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2
Strategic brand concept-image management
Park, C. Whan
- In:
Journal of marketing
50
(
1986
)
4
,
pp. 135-145
Persistent link: https://www.econbiz.de/10001013452
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