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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of marketing"
~isPartOf:"Psychology & marketing"
~subject:"Distribution channel"
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of marketing
Psychology & marketing
Journal of retailing and consumer services
14
Handbuch Multi-Channel-Marketing
9
Journal of business research : JBR
9
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Asia Pacific journal of marketing and logistics
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International journal of globalisation and small business : IJGSB
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International journal of retail & distribution management
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International journal of technology marketing : IJTMkt
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Marketing letters : a journal of research in marketing
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
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1
Are multichannel customers really more valuable? : the moderating role of product category characteristics
Kushwaha, Tarun
;
Shankar, Venkatesh
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 67-85
Persistent link: https://www.econbiz.de/10009782077
Saved in:
2
Multichannel shopping : causes and consequences
Venkatesan, Rajkumar
;
Kumar, V.
;
Ravishanker, Nalini
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10003557070
Saved in:
3
Multi-Channel-Management. : Eine empirische Analyse zu ausgewählten Aktionsparametern und deren Erfolgsrelevanz
Wirtz, Bernd W.
;
Büttner, Tobias
;
Schwarz, Joachim
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10001759679
Saved in:
4
Die Entwicklung einer vertikalen Marketingstrategie aus Imagedaten
Franke, Nikolaus
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
4
,
pp. 373-394
Persistent link: https://www.econbiz.de/10001363762
Saved in:
5
Aktuelle Entwicklungen der Vertriebsnetzgestaltung in der Automobilwirtschaft : Ursachen, Hintergründe, Zukunftsperspektiven
Heß, Andreas
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
43
(
1997
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10001218831
Saved in:
6
The role of dependence balancing in safeguarding transaction-specific assets in conventional channels
Heide, Jan B.
- In:
Journal of marketing
52
(
1988
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10001051417
Saved in:
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