//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Advertising planning"
~subject:"Decision under uncertainty"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
Decision under uncertainty
Theorie
Advertising industry
6
Werbewirtschaft
6
Theory
3
Agency theory
1
Aggregation
1
Auction
1
Auction theory
1
Auktion
1
Auktionstheorie
1
Competition
1
Economics of information
1
Entscheidung unter Unsicherheit
1
Estimation theory
1
Informationsökonomik
1
Market structure
1
Marktstruktur
1
Media usage
1
Mediennutzung
1
Prinzipal-Agent-Theorie
1
Schätztheorie
1
USA
1
United States
1
Werbeplanung
1
Wettbewerb
1
advertising agencies
1
contests
1
score auctions
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
3
Language
All
English
2
German
1
Author
All
Horsky, Dan
1
Horsky, Sharon
1
Schachtner, Dirk
1
Schmalen, Helmut
1
Srinivasan, V.
1
Weir, Helen A.
1
Zeithammer, Robert
1
more ...
less ...
Published in...
All
Jahrbuch der Absatz- und Verbrauchsforschung
Journal of marketing research : JMR
Journal of advertising research
5
Journal of advertising : official publication of the American Academy of Advertising
4
Applied economics
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Journal of business research : JBR
2
Economics of innovation and new technology
1
European journal of marketing : EJM
1
Human relations
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of industrial organization
1
International journal of the economics of business
1
Journal of business economics : JBE
1
Journal of economics & management strategy : JEMS
1
Journal of marketing theory and practice
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Spudai / University of Piraeus : journal of economics and business
1
The Rand journal of economics
1
The journal of business : B
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
2
Die Auswahl von Werbeagenturen aus Informationsökonomischer Sicht
Schmalen, Helmut
;
Schachtner, Dirk
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 220-238
Persistent link: https://www.econbiz.de/10001709443
Saved in:
3
A direct aggregation approach to inferring microparameters of the Koyck advertising-sales relationship from macro data
Srinivasan, V.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 145-156
Persistent link: https://www.econbiz.de/10001051618
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->