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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Decision under uncertainty"
~subject:"Theorie"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Decision under uncertainty
Theorie
United States
Advertising industry
6
Werbewirtschaft
6
Theory
3
Advertising planning
1
Agency theory
1
Aggregation
1
Auction
1
Auction theory
1
Auktion
1
Auktionstheorie
1
Competition
1
Economics of information
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Entscheidung unter Unsicherheit
1
Estimation theory
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Informationsökonomik
1
Market structure
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Marktstruktur
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Media usage
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Mediennutzung
1
Prinzipal-Agent-Theorie
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Schätztheorie
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USA
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Werbeplanung
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advertising agencies
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contests
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Aufsatz in Zeitschrift
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Horsky, Dan
1
Horsky, Sharon
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Schachtner, Dirk
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Schmalen, Helmut
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Srinivasan, V.
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Weir, Helen A.
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Zeithammer, Robert
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of marketing research : JMR
Journal of advertising research
8
American journal of agricultural economics
3
Applied economics
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Academy of Management journal : AMJ
2
European journal of marketing : EJM
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of economics & management strategy : JEMS
2
Journal of historical research in marketing
2
The journal of business : B
2
American journal of business : applying research to practice ; AJB
1
Business history review
1
Economics of innovation and new technology
1
Gender in management : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic commerce : IJEC
1
International journal of industrial organization
1
International journal of the economics of business
1
JMM : the international journal on media management
1
Journal of advertising
1
Journal of business economics : JBE
1
Journal of business venturing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economic behavior & organization : JEBO
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing communications
1
Journal of marketing research
1
Management international review : mir ; journal of international business
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Monthly labor review : MLR
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Qualitative market research : an international journal
1
Review of industrial organization : RIO
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
3
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The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
2
Die Auswahl von Werbeagenturen aus Informationsökonomischer Sicht
Schmalen, Helmut
;
Schachtner, Dirk
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 220-238
Persistent link: https://www.econbiz.de/10001709443
Saved in:
3
A direct aggregation approach to inferring microparameters of the Koyck advertising-sales relationship from macro data
Srinivasan, V.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 145-156
Persistent link: https://www.econbiz.de/10001051618
Saved in:
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