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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Marketing intelligence & planning"
~subject:"Markenimage"
~subject:"Theorie"
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Markenimage
Theorie
Beziehungsmarketing
141
Relationship marketing
141
Consumer behaviour
57
Konsumentenverhalten
57
Brand management
27
Markenführung
27
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21
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Bauer, Hans H.
2
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1
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Jahrbuch der Absatz- und Verbrauchsforschung
Marketing intelligence & planning
Journal of business research : JBR
106
The journal of product & brand management
78
Journal of retailing and consumer services
72
Gabler Edition Wissenschaft
71
The journal of brand management : an international journal
65
SpringerLink / Bücher
56
European journal of operational research : EJOR
37
International journal of hospitality management
36
Springer eBook Collection / Business and Economics
33
Asia Pacific journal of marketing and logistics
30
Europäische Hochschulschriften / 5
28
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of travel and tourism marketing
27
Cogent business & management
26
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23
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21
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20
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International journal of internet marketing and advertising : IJIMA
18
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17
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
17
Journal of strategic marketing
16
Kundenbeziehungen im Dienstleistungsbereich
16
Tourism management : research, policies, practice
16
Die Betriebswirtschaft : DBW
15
International journal of contemporary hospitality management
15
Journal of the Academy of Marketing Science
15
Basler Schriften zum Marketing
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
14
Handelsforschung
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International journal of production research
13
Marketing : ZFP ; journal of research and management
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Berichte aus der Betriebswirtschaft
12
Interaktionen im Dienstleistungsbereich
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Journal of marketing communications
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ECONIS (ZBW)
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1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
3
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
4
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
5
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
Saved in:
6
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
7
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
8
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
9
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
10
Comparing alternative approaches to estimate customer equity
Silveira, Cleo Schmitt
;
Oliveira, Marta Olivia Rovedder de
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 611-625
Persistent link: https://www.econbiz.de/10011774601
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