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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Research and the development of pedagogical materials : working papers"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~person:"Malhotra, Naresh K."
~subject:"Advertising industry"
~subject:"Theorie"
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Jahrbuch der Absatz- und Verbrauchsforschung
Research and the development of pedagogical materials : working papers
Working paper / National Bureau of Economic Research, Inc.
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Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations
Malhotra, Naresh K.
;
Pinson, Christian
;
Jain, Arun K.
-
1988
Persistent link: https://www.econbiz.de/10000762996
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