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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Research and the development of pedagogical materials : working papers"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Advertising industry"
~subject:"Theorie"
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Advertising industry
Theorie
Werbewirtschaft
12
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5
Advertising
4
USA
4
United States
4
Werbung
4
Decision
2
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Berndt, Ernst R.
4
Silk, Alvin J.
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Jahrbuch der Absatz- und Verbrauchsforschung
Research and the development of pedagogical materials : working papers
Working paper / National Bureau of Economic Research, Inc.
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
Journal of business research : JBR
5
The service industries journal
5
Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
4
Working paper series
4
Applied economics
3
Brand Planning : starke Strategien für Marken und Kampagnen
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Europäische Hochschulschriften / 5
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
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ECONIS (ZBW)
12
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1
Economic factors underlying the unbundling of advertising agency services
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2008
Persistent link: https://www.econbiz.de/10003761095
Saved in:
2
The political economy of "truth-in-advertising" regulation during the progressive era
Hansen, Zeynep Kocabiyik
;
Busch, Marc L.
-
2006
Persistent link: https://www.econbiz.de/10003276486
Saved in:
3
Regulating advertisements : the case of smoking cessation products
Avery, Rosemary J.
;
Kenkel, Donald Scott
;
Lillard, Dean R.
-
2006
Persistent link: https://www.econbiz.de/10003287459
Saved in:
4
Scale and scope economies in the global advertising and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
-
2003
Persistent link: https://www.econbiz.de/10001795713
Saved in:
5
Die Auswahl von Werbeagenturen aus Informationsökonomischer Sicht
Schmalen, Helmut
;
Schachtner, Dirk
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 220-238
Persistent link: https://www.econbiz.de/10001709443
Saved in:
6
Business success and businesses' beauty capital
Bosman, Ciska M.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000633181
Saved in:
7
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
-
1994
Persistent link: https://www.econbiz.de/10000904632
Saved in:
8
Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000816881
Saved in:
9
Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000791125
Saved in:
10
Scale and scope effects on advertising agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
-
1990
Persistent link: https://www.econbiz.de/10000800329
Saved in:
1
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