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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~person:"Bauer, Hans H."
~person:"Schultz, Don E."
~subject:"Marketingmanagement"
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Neue Zielgruppensegmente für das Marketing: der schwule Konsument
Bauer, Hans H.
;
Neumann, Marcus M.
;
Weiss, Kristina von
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10002565921
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