//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~person:"Bauer, Hans H."
~person:"Wildner, Raimund"
~subject:"Zielgruppe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Zielgruppe
Consumer behaviour
7
Konsumentenverhalten
7
Deutschland
2
Germany
2
Handelsmarke
2
Marketing management
2
Marketingmanagement
2
Store brand
2
Brand
1
Brand management
1
Conjoint analysis
1
Conjoint-Analyse
1
Customer analysis
1
Handelsmarketing
1
Homosexuality
1
Homosexualität
1
Information provision
1
Informationsversorgung
1
Kundenanalyse
1
Markenartikel
1
Markenführung
1
Market research
1
Market segmentation
1
Market share
1
Marktanteil
1
Marktforschung
1
Marktsegmentierung
1
Modellierung
1
Panel
1
Panel study
1
Product information
1
Produktinformation
1
Retail marketing
1
Scientific modelling
1
Target group
1
Theorie
1
Theory
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
1
Author
All
Bauer, Hans H.
Wildner, Raimund
Baal, Sebastian van
1
Graune, Philipp
1
Neumann, Marcus M.
1
Weiss, Kristina von
1
Published in...
All
Jahrbuch der Absatz- und Verbrauchsforschung
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Neue Zielgruppensegmente für das Marketing: der schwule Konsument
Bauer, Hans H.
;
Neumann, Marcus M.
;
Weiss, Kristina von
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10002565921
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->