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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~person:"Hammerschmidt, Maik"
~subject:"Computer-assisted marketing"
~subject:"Theory"
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Jahrbuch der Absatz- und Verbrauchsforschung
Yearbook of marketing and consumer research
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Kundenwertbasierte Unternehmensbewertung : das Customer Lifetime Value-Konzept und sein Beitrag zu einer Marketingorientierten Unternehmensbewertung
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Brähler, Matthias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
4
,
pp. 324-344
Persistent link: https://www.econbiz.de/10001736390
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