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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~type_genre:"Aufsatz in Zeitschrift"
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Schulze, Timo
;
Nix, Jörg Steffen
;
Gedenk, Karen
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10001759682
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Quantitative und qualitative Kundendaten als Basis der Marketing-Controlling: Ansatzpunkte für eine marktorientierte Führung von Printmedien
Hillebrecht, Steffen W.
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
46
(
2000
)
3
,
pp. 301-314
Persistent link: https://www.econbiz.de/10001525123
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