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~isPartOf:"Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena"
~person:"Helm, Roland"
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Consumer behaviour
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Präferenztheorie
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Theory of preferences
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Helm, Roland
Landschulze, Sebastian
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Steiner, Michael
2
Szelig, Antonia
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Bley, Sabine
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Fliedner, Malte
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Huber, Frank
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
5
Review of managerial science
4
Betriebswirtschaftliche Abhandlungen
2
Die Betriebswirtschaft : DBW
2
Jena Research Papers in Business and Economics - Working and Discussion Papers
2
Marketing : ZFP ; journal of research and management
2
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
2
Dimensionen öffentlichen Wirtschaftens : Festschrift für Rupert Windisch
1
European retail research
1
International journal of product development : IJPD
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Marketing und Handel
1
Review of Managerial Science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Yearbook of marketing and consumer research
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ECONIS (ZBW)
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Acceptance of new products and brands by older consumers
Helm, Roland
;
Landschulze, Sebastian
-
2010
Persistent link: https://www.econbiz.de/10003975747
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2
Seniorenmarketing : Stand der Forschung zum Kaufverhalten in Abhängigkeit des Alters der Verbraucher
Helm, Roland
;
Landschulze, Sebastian
;
Scheunert, Uta
-
2009
Persistent link: https://www.econbiz.de/10003844155
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3
The impact of evaluation context on attribute processing and attitude formation : the example of comparative advertising
Helm, Roland
;
Szelig, Antonia
-
2009
Persistent link: https://www.econbiz.de/10003844159
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4
Unsicherheiten über die Berücksichtigung von Unsicherheit bei der Präferenzmessung
Helm, Roland
;
Fliedner, Malte
;
Scholl, Armin
-
2008
Persistent link: https://www.econbiz.de/10003793505
Saved in:
5
Optimal stimulation level theory and exploratory consumer behavior : an analysis of underlying structures across product categories
Helm, Roland
;
Landschulze, Sebastian
-
2008
Persistent link: https://www.econbiz.de/10003716923
Saved in:
6
Identification of unacceptable attribute levels for preference measurement : an empirical comparison of different methods
Helm, Roland
;
Huber, Frank
;
Sattler, Henrik
;
Steiner, …
-
2008
Persistent link: https://www.econbiz.de/10003716931
Saved in:
7
EVAS - a new method for the customer-oriented selection of an Evoked-Set based Attribute-Set for preference measurement
Steiner, Michael
;
Helm, Roland
-
2007
Persistent link: https://www.econbiz.de/10003507838
Saved in:
8
Product launch and increase in sales through free product-premiums : moderating effects of value and product-premium fit in the dual mediation model
Helm, Roland
;
Mark, Antje
;
Bley, Sabine
-
2007
Persistent link: https://www.econbiz.de/10003479987
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