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~isPartOf:"Journal for global business advancement : JGBA"
~person:"Vrontis, Demetris"
~subject:"Brand image"
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Vrontis, Demetris
Abuhjeeleh, Mohammad
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Journal for global business advancement : JGBA
Journal of transnational management : the official journal of the International Management Development Association
2
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of global marketing
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Qualitative market research : an international journal
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World review of entrepreneurship, management and sustainable development
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The marketing implications of the "undesired self"; the case of Chinese Y-generation
Thrassou, Alkis
;
Vrontis, Demetris
;
Ho, Ching-wei
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 390-408
Persistent link: https://www.econbiz.de/10003771467
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