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~isPartOf:"Journal for global business advancement : JGBA"
~person:"Vrontis, Demetris"
~subject:"Brand management"
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Brand management
Cyprus
3
Football
3
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3
Markenführung
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Professional sports
3
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3
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2
Consumer behaviour
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Vrontis, Demetris
Beldona, Sri
2
Latif, Adnan A.
2
Sohail, M. Sadiq
2
Thrassou, Alkis
2
Viput Ongsakul
2
Abd Ghani, Noor Hasmini
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Ahuja, Yukti
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Al-Jabri, Ibrahim M.
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Boonyawat Soonsiripanichkul
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Haim Hilman Abdullah
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Ho, Ching-wei
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Jalal Hanaysha
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Khoa T. Tran
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Loura, Indu
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Nhu Ty Nguyen
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Piya Ngamcharoenmongkol
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Quang Nhut Ho
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Sahil Raj
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Silalahi, Sukardi
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Singla, Vikas
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Journal for global business advancement : JGBA
Journal of transnational management : the official journal of the International Management Development Association
3
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Global business & economics review
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of organizational analysis
1
Journal of Asia Business Studies
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
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ECONIS (ZBW)
3
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1
The renaissance of Commandaria : a strategic branding presciptive analysis
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal for global business advancement : JGBA
4
(
2011
)
4
,
pp. 302-316
Persistent link: https://www.econbiz.de/10009419396
Saved in:
2
Special issue: International branding and marketing communications
Vrontis, Demetris
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003771435
Saved in:
3
The marketing implications of the "undesired self"; the case of Chinese Y-generation
Thrassou, Alkis
;
Vrontis, Demetris
;
Ho, Ching-wei
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 390-408
Persistent link: https://www.econbiz.de/10003771467
Saved in:
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