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~isPartOf:"Journal for international business and entrepreneurship development"
~person:"Vrontis, Demetris"
~type_genre:"Case study"
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Journal for international business and entrepreneurship development
Journal of transnational management : the official journal of the International Management Development Association
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The external environment and its effect on strategic marketing planning: a case study for McDonald's
Vrontis, Demetris
;
Pavlou, Pavlos
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
3/4
,
pp. 289-307
Persistent link: https://www.econbiz.de/10003771042
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