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~isPartOf:"Journal of Advertising Research"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing research : a magazine of management and applications"
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Betriebswirtschaftliche Verfahrensforschung
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Green, Paul E.
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Krieger, Abba M.
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Journal of Advertising Research
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing research : a magazine of management and applications
Journal of marketing research : JMR
17
Fundamentals of marketing research ; Vol. 6
10
Journal of Consumer Research
9
Legends in marketing
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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European Journal of Operational Research
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Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
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Practice Makes Perfect - A marketing pioneer examines the value of theory and practice.
Green, Paul E.
- In:
Marketing research : a magazine of management and …
16
(
2004
)
2
,
pp. 8-14
Persistent link: https://www.econbiz.de/10007101189
Saved in:
2
Dual Considerations - There's more than one way to analyze buyers' brand consideration sets.
Krieger, Abba M.
;
Green, Paul E.
;
Wind, Yoram
- In:
Marketing research : a magazine of management and …
15
(
2003
)
4
,
pp. 8-13
Persistent link: https://www.econbiz.de/10007103250
Saved in:
3
Marketing Research in the Courtroom - A case study shows how analytical methods can be applied to the law.
Wind, Yoram
;
Krieger, Abba M.
;
Green, Paul E.
- In:
Marketing research : a magazine of management and …
14
(
2002
)
1
,
pp. 28-33
Persistent link: https://www.econbiz.de/10007110101
Saved in:
4
What's Right With Conjoint Analysis? - Green and Krieger defend a maligned -- But vital -- Research technique.
Green, Paul E.
;
Krieger, Abba M.
- In:
Marketing research : a magazine of management and …
14
(
2002
)
1
,
pp. 24-27
Persistent link: https://www.econbiz.de/10007110102
Saved in:
5
Benefit Bundle Analysis
Green, Paul E.
;
Wind, Yoram
;
Jain, Arun K.
- In:
Journal of Advertising Research
40
(
2000
)
06
,
pp. 32-38
Persistent link: https://www.econbiz.de/10005120165
Saved in:
6
FEATURES - TURF Revisited: Enhancements to Total Unduplicated Reach and Frequency Analysis - Going Beyond TURF can help complement and extend existing product lines.
Krieger, Abba M.
;
Green, Paul E.
- In:
Marketing research : a magazine of management and …
12
(
2000
)
4
,
pp. 30-37
Persistent link: https://www.econbiz.de/10007115494
Saved in:
7
FEATURES - Applying Qualitative Data - By linking soft data-collection techniques with strategic-market modeling, marketing researchers can "get inside the consumer's head"
Green, Paul E.
;
Wind, Yoram Jerry
;
Krieger, Abba M.
; …
- In:
Marketing research : a magazine of management and …
12
(
2000
)
1
,
pp. 17-26
Persistent link: https://www.econbiz.de/10007118186
Saved in:
8
Features - COVER STORY: EVALUATING EZPASS - Using conjoint analysis to assess consumer response to a new tollway technology
Vavra, Terry
;
Green, Paul E.
;
Krieger, Abba M.
- In:
Marketing research : a magazine of management and …
11
(
1999
)
2
,
pp. 5-18
Persistent link: https://www.econbiz.de/10007121249
Saved in:
9
EVALUATING NEW PRODUCTS
Green, Paul E.
;
Krieger, Abba M.
;
Vavra, Terry G.
- In:
Marketing research : a magazine of management and …
9
(
1997
)
4
,
pp. 12-21
Persistent link: https://www.econbiz.de/10007128288
Saved in:
10
Individualized hybrid models for conjoint analysis
Green, Paul E.
- In:
Management science : journal of the Institute for …
42
(
1996
)
6
,
pp. 850-867
Persistent link: https://www.econbiz.de/10001205741
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