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~isPartOf:"Journal of African business"
~isPartOf:"World Bank Policy Research Working Paper"
~person:"Dadzie, Kofi Q."
~subject:"Africa"
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Afrika
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African emerging markets
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Market segmentation
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Dadzie, Kofi Q.
Mendelsohn, Robert O.
6
Asongu, Simplice
5
Asongu, Simplice A.
4
Devarajan, Shantayanan
4
Go, Delfin S.
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Kurukulasuriya, Pradeep
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Zeufack, Albert
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van de Walle, Dominique P.
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Addison, Tony
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Journal of African business
World Bank Policy Research Working Paper
Journal of macromarketing
3
Contemporary issues and prospects in business development in Africa : celebrating the 20th anniversary of the Journal of African Business
1
Journal of business & industrial marketing
1
Journal of global marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
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Major theoretical debates and contemporary issues in marketing theory
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The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework
Dadzie, Kofi Q.
;
Dadzie, Charlene A.
;
Winston, Evelyn M.
- In:
Journal of African business
20
(
2019
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10012180386
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2
Invited editorial: Reappraising competing dominant logics for African business research
Dadzie, Kofi Q.
- In:
Journal of African business
14
(
2013
)
1/3
,
pp. 1-6
Persistent link: https://www.econbiz.de/10010246248
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