Gan, Christopher E.C.; Luzar, E. Jane - In: Journal of Agricultural and Applied Economics 25 (1993) 02
Conjoint analysis, widely used in marketing research, offers an alternative resource valuation approach suited to … outdoor recreation activities characterized as multiattribute. Design, implementation, and interpretation of conjoint analysis … are reviewed in the context of recreation applications. Conjoint analysis is used in an analysis of waterfowl hunting in …