Rose, John M.; Hensher, David A.; Greene, William H. - In: Journal of Air Transport Management 11 (2005) 6, pp. 400-407
The entry of low cost airlines has thrown out a challenge to all airlines to find ways of attracting passengers, through a mix of fare discounting, greater frequency, improved flight times and no-frill's levels of on-board service. These competitive strategies have an impact on cost recovery. As...