RAMIREZ-HURTADO, Jose M.; QUATTROCIOCCHI, Bernardino - In: Journal of Applied Economic Sciences 4 (2009) 2(8)_ Summer 2009
This paper presents an empirical study of the motives for acquiring a franchise, based on a sample of franchisees operating in the Spanish market. The results are compared with the obtained in the previous studies. Although this topic has been studied previously, the spectacular progress of...