//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of Asia Pacific business"
~isPartOf:"Journal of general management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Melewar, T.C."
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Malaysia
2
B-to-B-Marketing
1
Betriebliche Wertschöpfung
1
Betriebsform
1
Brand architecture
1
Brand management
1
Business-to-business marketing
1
Competition
1
Consumer behaviour
1
Corporate culture
1
Corporate reputation
1
Customer integration
1
Customer value
1
Distribution channel
1
Employee retention
1
Firmenimage
1
Food retailing
1
Food trade
1
Konsumentenverhalten
1
Kundenintegration
1
Kundenwert
1
Lebensmitteleinzelhandel
1
Lebensmittelhandel
1
Lieferantenmanagement
1
Markenarchitektur
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Mitarbeiterbindung
1
Multinationales Unternehmen
1
Retail format
1
S-D logic
1
Service-Dominant Logic
1
Service-dominant logic
1
Supplier relationship management
1
Transnational corporation
1
Unternehmenskultur
1
Value creation
1
Vertriebsweg
1
Wettbewerb
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
Undetermined
6
English
5
Author
All
Melewar, T. C.
5
Melewar, T.C.
4
Bourlakis, Michael
2
Chen, Junsong
2
Gupta, Suraksha
2
Melewar, T C
2
Roslin, Rosmimah Mohd
2
Ackfeldt, Anna-Lena
1
Bang, Nguyen
1
Glanfield, Keith
1
Harrold, John
1
Karaosmanoglu, Elif
1
Mott, Andrea
1
Nguyen, Bang
1
Paterson, Douglas
1
Stead, Caroline
1
more ...
less ...
Published in...
All
Journal of Asia Pacific business
Journal of general management
Journal of business research : JBR
19
European journal of marketing : EJM
13
The marketing review
12
Qualitative market research : an international journal
10
Marketing intelligence & planning
9
International studies of management and organization
8
Journal of world business : JWB
7
The journal of brand management : an international journal
7
Building corporate identity, image and reputation in the digital era
5
Journal of marketing communications
5
Management decision : MD
5
Corporate communications : an international journal
4
Corporate reputation review : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International marketing review
4
Journal of marketing management : MM
4
Qualitative Market Research: An International Journal
4
The European business journal
4
Journal of global marketing
3
Journal of strategic marketing
3
Routledge studies in marketing
3
The journal of business & industrial marketing
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
EuroMed journal of business
2
Facets of corporate identity, communication, and reputation
2
International Journal of Management Reviews
2
International journal of business and globalisation : IJBG
2
International journal of management reviews : IJMR
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of technology marketing : IJTMkt
2
Journal of Business Research
2
Journal of International Business Studies
2
Journal of World Business
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
2
Journal of promotion management : JPM
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia-Pacific journal of business administration
1
more ...
less ...
Source
All
OLC EcoSci
6
ECONIS (ZBW)
5
Showing
1
-
10
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
2
The brand likeability effect : can firms make themselves more likeable?
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of general management
38
(
2012/13
)
3
,
pp. 25-50
Persistent link: https://www.econbiz.de/10009781368
Saved in:
3
The Brand Likeability Effect: Can firms make themselves more likeable?
Nguyen, Bang
;
Melewar, T C
;
Chen, Junsong
- In:
Journal of general management
38
(
2013
)
3
,
pp. 25-50
Persistent link: https://www.econbiz.de/10010157243
Saved in:
4
A relational insight of brand personification in business-to-business markets
Gupta, Suraksha
;
Melewar, T. C.
;
Bourlakis, Michael
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 65-76
Persistent link: https://www.econbiz.de/10003997126
Saved in:
5
A relational insight of brand personification in business-to-business markets
Gupta, Suraksha
;
Melewar, T C
;
Bourlakis, Michael
- In:
Journal of general management
35
(
2010
)
4
,
pp. 65-77
Persistent link: https://www.econbiz.de/10008440260
Saved in:
6
Hypermarkets and the small retailers in Malaysia : exploring retailers' competitive abilities
Roslin, Rosmimah Mohd
;
Melewar, T. C.
- In:
Journal of Asia Pacific business
9
(
2008
)
4
,
pp. 329-343
Persistent link: https://www.econbiz.de/10003794550
Saved in:
7
Corporate identity: Concept, components and contribution
Melewar, T.C.
;
Karaosmanoglu, Elif
;
Paterson, Douglas
- In:
Journal of general management
31
(
2005
)
1
,
pp. 59-82
Persistent link: https://www.econbiz.de/10006606022
Saved in:
8
Is the French Model of Capitalism Becoming Like the Anglo-Saxon Model?
Melewar, T.C.
;
Mott, Andrea
- In:
Journal of general management
28
(
2003
)
4
,
pp. 47-63
Persistent link: https://www.econbiz.de/10006612853
Saved in:
9
The Impact of Information Technology on Global Marketing Strategies
Melewar, T.C.
;
Stead, Caroline
- In:
Journal of general management
27
(
2002
)
4
,
pp. 29-40
Persistent link: https://www.econbiz.de/10006616368
Saved in:
10
Supplier-retailer relationships in grocery distribution in Malaysia : indications of dominance, conflict, and cooperation
Roslin, Rosmimah Mohd
;
Melewar, T. C.
- In:
Journal of Asia Pacific business
3
(
2001
)
2
,
pp. 5-36
Persistent link: https://www.econbiz.de/10001605357
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->