Annunen, Petteri; Mustonen, Erno; Harkonen, Janne; … - In: Journal of Business & Industrial Marketing 36 (2021) 13, pp. 263-273
Purpose: This study aims to focus on creating sales capability as part of new product development (NPD). The aim is to define generic requirements for building sales capability as a part of NPD and to propose a necessary process by defining key activities for sales readiness....