Merigó, José M.; Gil-Lafuente, Anna M.; Gil-Lafuente, … - In: Journal of Business & Industrial Marketing 31 (2016) 3, pp. 325-327
Business Economics Conference (AEDEM 2012). Design/methodology/approach The main focus of this year was reflected in the slogan …Purpose This special issue of the Journal of Business & Industrial Marketing , entitled “Business, Industrial Marketing …