Chen, Lujie; Jiang, Mengqi; Jia, Fu; Liu, Guoquan - In: Journal of Business & Industrial Marketing 37 (2021) 5, pp. 1025-1044
Purpose: The purpose of this study is to develop a synthesized conceptual framework for artificial intelligence (AI) adoption in the field of business-to-business (B2B) marketing. Design/methodology/approach: A conceptual development approach has been adopted, based on a content analysis of 59...